Motion Design · Oct 2, 2026

Engraving-style Claude ad

Engraving-style Claude ad by Leon Lin, credited to Claude Opus 5.5. Watch the Motion Design video, explore the shared prompt and visit the original X post.

Leon Lin@LexnLin
View on X
Opus 5.5
From the creator

The prompt behind it.

This work also used reference images, audio or other inputs.

Original prompt
Make a fast-paced ad for Claude, about 10–15 s (closer to 15). Reference video attached.

1. research:
- Study Claude's earlier brand designs first.
- Find every photo and asset that fits: artistic, editorial, whatever the idea needs.

2. design/direction
- An art reimagine: bold, light mode.
- Clean and perfect: no beige "artsy" look, no eyebrow labels.
- Paint elements on top of the images.
- Above all: fast-paced and very creative.

3. rules
- No slop. Study the reference closely: smoothness, timing, shot durations, fonts, elements.
- Take some inspiration and borrow techniques, but change the design overall, it should look like something you did completely on yourself with your own taste 
- Every morph has to be perfect.

ideas: (since everything moves fast)
- Clean, varied Claude SVG animations
- Images small, bigger, several at once
- Morphing text
- Clean 3D animation
- Zooms

extra notes:
- Feel free to work 10+ hours 
- Give me the final video, ending on the Claude logo.
More Motion Design prompts from real videos

Video and prompt by Leon Lin. Original post ↗ · Prompt source ↗

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